Anecdotal Success Won’t Stand Up to Hard Data. Make Sure You Measure!

In a previous article, I discussed the importance of creating holistic objectives for your business. When setting goals, the business must be ready to track the efficacy of efforts towards the desired outcomes. 

The success of the implementation measures and overall progress can only be tracked by measurable benchmarks—data points that indicate whether or not the needle is moving in the right direction when compared to an initial baseline measurement.